Why Seal
Structured like a club, warm like a school, transparent like neither.
Seal Swimming was founded in 2016 as the trade name of Simon Easton Aquatics Ltd. The story starts in 2009, when a TDSB trustee called about saving the W.A. Porter pool.
Our story
2009
Simon Easton founds the Seal Swim Club to keep W.A. Porter’s pool open.
2016
Seal Swimming is founded; the club becomes a school for every age.
2026
Four pools across Toronto, one numbered pathway from Baby Seal to National Lifeguard.
What we lead with
Safety
The Seal Swimming Team makes work a safe place for everyone. We believe in making water environments a safe and rewarding environment for all users.
Success
Seal Swimming is driven by self-improvement and transformation in everything that we do. We love to celebrate and share in the success of all who visit our pools and their own journey of improvement.
Community
Seal Swimming is stronger when we work as a team. Collaboration with our families, partners and community is key to making a happy and meaningful place to work and thrive.
What we live by
Trust
Trust is the glue that holds Seal Swimming together. Trust allows us to work happily together with our team, our partners and our community.
Excellence
The Seal Swimming Team holds itself to clear standards across our work. We are committed to learning, improving and delivering each lesson with care.
Integrity
Seal Swimming is passionate about preserving honesty, fairness, respect and courage in all that we do. We hold each other accountable for integrity in all operations of our business.
Advocacy
The Seal Swimming Team is a group of passionate individuals, guided by our values. We advocate for ourselves, for our peers, for our fellow citizens and for those who are unable to advocate for themselves. Above all, we advocate for our environment.
How a Seal pool runs
Lifeguards, assistant lifeguards and swim teachers work each shift under a team leader. Beginner Swim Stars classes have three swimmers, and each family receives a weekly SplashCheck showing what their swimmer can do and what comes next.
Our vision
“Our vision is to provide clear, structured swim training for our community and inspire a lifelong appreciation for the sport.”
Certified Diverse Supplier · CGLCC member
Know before you swim
How we keep swimmers safe
Lifeguards, assistant lifeguards and swim teachers on every shift, with one team leader per deck and Water Safety Standards taught at every level.
Read our safety protocolsSee it for yourself. Find a class.
Choose a program, level and pool, then continue to registration.
